~ Personal Note from Karen: Which economy are you living in?

~ Success Stories : Cheryl Vargas and OrganizeChicago.com

~ Feature Article:  "How to Get Unlimited, Free, Highly Qualified Traffic to Your Website – In As Little As 15-30 Minutes A Day"

~ Karen Recommends:  Limited time offer - "How to Mine More Wealth and Clients with Your Website" and "Online Presence Strategy Session"

Hi there,

Have you noticed that there seems to be a split economy in the country these days?

Depending on who you talk to, things are either going great and business is growing or there’s a recession.  And it’s all happening in the same country! (And in countries all over the world.)

Your thoughts and expectations will have a tremendous impact on what economy you actually experience this year.  And I believe that our present world economy is a perfect example of this.

I want to challenge you this week to start noticing the growth and fabulous opportunities around you.  Small businesses are growing at a phenomenal rate as they pick up the business left behind by large corporate failures.

This isn’t a suggestion to bury your head in the sand.  It’s an encouragement to start thinking creatively about your business. 

There are major shifts going on right now that are opening up fabulous opportunities for you.  But you have to be looking for them in order to see them.

I have to tell you that my business has never been better. I’m getting more website visitors, leads, and clients than I ever have before.  And I’m helping my clients get the same results.

Today’s newsletter article is going to show you step-by-step how to get unlimited, free, highly qualified traffic to your website – in as little as 15-30 minutes a day.

Imagine having a Mother Lode Website that automates your lead generation and sales process.  Now add hundreds or thousands of highly qualified visitors every month and you can see that you, too, can have a great economy this year.

I know you’ll really benefit from the tips and strategies you’ll read.  Please after you’ve started using these strategies and let me know how many new visitors you’re getting.

And if you’d like assistance getting started, I invite you to share an Online Presence Strategy Session with me.  You can read more about it in the “Karen Recommends” section below.

To your success,

Karen

P. S. A warm, southern “Welcome!” to everyone who joined the Mother Lode Newsletter in the last two weeks. You are going to love the educational and practical how-to articles and resources in each issue. I’m here to help you get more clients and more sales more often with your website.

I love helping consultants and other service professionals get bigger and better results from their website.  It’s often little things that make huge differences.

Here’s an example of how one little free tip I gave made the difference between being ranked 1st in search engine results and not getting listed at all.

Meet Cheryl Vargas of www.OrganizeChicago.com

Here's what Cheryl had to say:

"Karen, I wanted to thank you so much for the great advice you gave me regarding my website. 

"Based on your critique, I've decided to have my site rebuilt because I built it with Yahoo's sitebuilder which uses frames. 

"One of your tips in particular was priceless to me.  I had masked my webpage URLs to have 'organizechicago' show in the address bar no matter what page was visited because I thought it showed uniformity. 

"Boy, was I wrong about that choice!  That's obviously why my pages fell in search engine results.  My website used to be first in the search engine listings when I let the true URL show. 

"Thanks again for your generosity and making me aware that I need to make some major changes to bring my website current."

Cheers,

Cheryl Vargas
Organize Chicago, LLC 
"We're organizing Chicago, one room at a time."

"How to Get Unlimited, Free, Highly Qualified Traffic to Your Website –
In As Little As 15-30 Minutes A Day"

by Karen Brunet

If you’ve been marketing online for more than a month, you know how important traffic is.  Without it, your website is just a billboard in the desert.  So how do you get traffic?

Most Internet marketers look for free traffic from the search engines.  That’s what Search Engine Optimization (SEO) is all about.  But there are billions of webpages online and only ten get listed on the first page of search results.  Trying to get one of those ten spots can be a very long and expensive process.

The shortcut to getting on page one is to pay for advertising, like Pay Per Click (PPC).  That can get you on the first page of search engine results and bring traffic to your site quickly. But it’s not free. And if you don’t know what you’re doing, you could end up spending more on advertising than you earn in sales.

The Holy Grail

The holy grail of online marketing is free, highly qualified traffic to a website that has high conversion.  This is what I call a Mother Lode Website.  And that’s why my slogan is “It’s not just a website...It’s the Mother Lode!”

In this article you’re going to learn an easy way to get just as much traffic as you could with PPC, except this traffic is free. That means you’ll save hundred of dollars in advertising.

All it will cost you is your time – about 15-30 minutes per day.  And you don’t even have to do the work yourself.  You could get your teenager or a virtual assistant to do it for you.

At First, I Didn’t Believe It Could Work – But It Does!

When I first heard about this method, I had serious doubts it would work.  But once I started tracking my traffic and saw the results, I knew this could work for you, too.

So what is it?  It’s Twitter.

Stop laughing.  I’m serious. 

If you use the steps outlined in this article, you will be amazed at how much free, highly qualified traffic you get to your site.

Most people are doing it wrong.  I’m going to show you how to do it right and get results.

Step 1 – Get a free Twitter account.

Twitter is a social networking site that lets you micro blog messages in 140 characters or less.  If you don’t already have an account, you can get yours here: www.Twitter.com.

I recommend that you get an account with your name or the name of your company if it’s available.

Step 2 – Build a list of followers very quickly.

Find someone on Twitter who meets the following criteria:

• They are an expert at what they do.
• They have hundreds or thousands of followers.
• The people following them are very likely your ideal client.

When you get to that person’s Twitter profile, look at all their followers. Then click the “Follow” button next to each person’s picture to follow them.  Choose a few dozen people to follow each day. During the next week, most of these people will follow you back.

Repeat the above process until you have a list of several hundred followers.

Step 3 – Get a free BudURL account.

Bud URL allows you to shrink long URLs into short URLs.  But what’s really special about Bud URL is that it allows you to track the number of times your Bud URL link gets clicked.

Go to www.BudURL.com and set up a free account. You’ll be able to track up to 250 different links for free.

Next, create Bud URLs for links to your free offers and blog articles on your website.

Step 4 – Micro blog irresistible free offers.

Now you’re ready to micro blog on Twitter. We call that sending a tweet.  (And no, I didn’t make that up.)

Tweet something that is irresistible for your ideal client.  Make it interesting and include the Bud URL to send them to your website.

For example, if you’re a wellness practitioner, tweet about one of your articles like this: “Enjoy this summer’s fun with twice the energy you had last year.  Free article tells you how: http://www.budurl.com/8u8u8u”

Step 5 - Track Results

Go to your account at BudURL.com and look at your statistics to see how many clicks you’ve received.

What Kind of Results Can You Expect?

If you have a few hundred followers who are your ideal prospects, you can expect 10-20 clicks each time you send a tweet.  The more followers you have, the more clicks you will get.

Compare that with most PPC campaigns which only get 5-10 clicks per day.

Remember that different people are on Twitter at different times of the day.  So you could easily tweet 3-4 times a day and different people will see it each time.

Let’s do the math...

If you tweet 4 times per day and get only 10 clicks each time, that’s 40 visitors to your site per day or 1,200 visitors per month.  You can probably do even better than that.

And keep in mind that this is highly qualified traffic.  They are visiting your site because they are interested in what you offered in your tweet.

If you are sending them to a Mother Lode Website – one that automates your lead generation and sales process – a significant number of these visitors will join your email list as well.  As you follow up with them, you’ll get more clients and make more sales.

And it didn’t cost you anything except your time – about 15-30 minutes per day. 

How much is it worth? If you were running a PPC campaign at $0.50 per click, 1,200 visitors would cost you $600.

As a service professional, you have lots of great content to share.  Use this easy method to repurpose your articles and get tons of free, highly qualified traffic to your site.

If you need a Mother Lode Website to automate your lead generation and sales process, I’d love to help you create one.  I invite you to share on Online Presence Strategy Session with me to discuss how we can help you develop a powerful online presence.  Learn all about it here: Online Marketing Services.

© 2009 Karen Brunet

WOULD YOU LIKE TO USE THIS ARTICLE? You can use this article in your eZine or website as long as you include this complete bio with it:

“To learn more, claim your Free Instant Access to a 7-part audio course titled, “How to Mine More Wealth and Clients with Your Website” when you visit http://www.essdreamteam.com. You will love the insider secrets shared to help you easily automate your lead generation process and attract great clients.

From Karen Brunet – ESS. It’s not just a website...It’s the Mother Lode!”

Karen Brunet is lead online marketing consultant and web designer
for ESS.

She is devoted to empowering coaches, consultants, educators, trainers, and other service entrepreneurs, helping them mine more wealth and clients with their website.

What really makes her stand out above other web designers and consultants is her grasp of Internet marketing and how to design websites that convert leads into sales easily and naturally.

In 2007, Karen was awarded Protégé of the Year at Entrepreneur Days 2007 in Atlanta, GA for her business development and growth after tripling business profits two years in a row.

You can learn more about Karen and her services and programs at http://www.essdreamteam.com.

To keep up with Karen, you can follow her on Twitter or connect with her on FaceBook.

Karen Brunet
Engineering Support Services, L.P.
P. O. Box 5082, Cleveland, TN 37320

"How to Mine More Wealth and Clients with Your Website"

**LIMITED TIME ONLY**

Are you ready to easily generate leads with your website 24 hours a day,
7 days a week?

Do you want to attract more ideal clients instead of chasing after prospects?

Do you want to be seen as THE expert that others want to work with?

Then I invite you to listen to my complimentary 7-part audio course “How to Mine More Wealth and Clients with Your Website” when you visit: http://www.essdreamteam.com.

Note: This audio course will only be available for a few more weeks.

I’m creating an entirely NEW do-it-yourself course, complete with audios, written course notes, workbook, and video tutorials based on this 7 part audio course. When the new course is launched, the audios will no longer be available.

If you haven’t yet signed up for your free copy of the audios, you’ll want to do so soon.

Forward this offer to a friend so they can get their free copy, too, while there is still time.

"Online Presence Strategy Session"

The Online Presence Strategy Session was created especially for coaches, consultants, educators, and other entrepreneurs who offer services and products.

This is your opportunity to work with Karen one-on-one to optimize your online presence.

You’ll get a detailed online marketing strategy that is customized just for YOUR business, not a generic one-size-fits-all home study course that you have to figure out on your own.

There are only a few openings available each month since Karen schedules personal time and attention to you and your business.

If you’re ready to start taking the right actions to move your business forward, schedule your session today.

You can get all the details here, including a money-back guarantee:
http://www.essdreamteam.com/consulting.php.