Client Spotlight - Small Business Coach Kim Kirmmse Toth
NEW Mother Lode WebsiteTM Launch for Kim Kirmmse Toth - PostiveAgingInc.com
On October 1, we launched Kim’s brand new Mother Lode WebsiteTM for Positive Aging Inc. Kim is a small business coach especially for women over 50 who want to start or grow a thriving coaching practice.
Kim had 2 sites when we met - one on retirement planning and one for business coaching for women. She wanted to consolidate both businesses into one to better leverage her time and opportunities.
I helped her refine and focus the purpose of her website and created an online presence that clearly carried her branding and marketing message to her ideal clients.
The result is Postive Aging Inc - a site dedicated to helping women develop a thriving high 5-figure or 6-figure coaching practice while still living the pre-retirement lifestyle they’ve always wanted.
The feedback from this beautiful site has been great:
- “It looks just wonderful.”
- “Karen, Kim’s site looks fantastic! Great work!”
- “The website looks wonderful - kudos all around.”
- “Wow !!!!!! I love your new website - great job. I am impressed.”
Not only is it beautiful, it’s also getting a lot of attention from the search engines. In just 12 days, Kim’s site is already ranking in the search engines for her small business coaching keywords.
Visit Kim’s site today Positive Aging Inc. and check out the business quiz on her opt-in page.
Then visit her main site - Kim Kirmmse Toth, Small Business Coach - to see all the great things we’ve included with her Mother Lode WebsiteTM.
Client Spotlight - Angela Minelli, Holistic Health and Wellness Coach
Phase 2 - Mother Lode Website Launch for Angela Minelli - WellnessWithAngela.com
You may remember my client, Angela Minelli, from my May 2010 newsletter. She’s a holistic health and wellness coach who reported aconversion rate of over 20% on the email campaign - and got about 10 times more appointment requests - after coaching with me.
We launched Phase 1 of her site in April this year and her business has really taken off since then - including an upcoming appearance on a national Lifetime television show!
On September 18, we launched Phase 2 for WellnessWithAngela.com - a brand new Mother Lode WebsiteTM highlighting Angela’s in-demand services, programs, and upcoming products.
Throughout the site, Angela reveals how to stop sugar cravings. The site is absolutely gorgeous, and we’re getting great feedback from everyone who sees it. In Phase 2, we’ve been able to highly optimize her site for the search engines
Here’s what Angela says about working with Karen Brunet and the team at ESS…
“The website Karen Brunet created for me couldn’t have met with my expectations any more. The look, the design, the layout - all of it. I LOVE it! It fits my personality and the message I want to convey to my audience with precision and authenticity.
“On top of that, because of her keen ability to expertly target key words that garner free traffic and optimize my search engine visibility, the producers of a national show on Lifetime Television called The Balancing Act found me online in a random search and have since asked me to appear as a guest expert on the show this coming January!
“And this was based on just the opt-in page alone - I can’t imagine who’s going to find me now that my entire site is live!
“Kudos to ESS Dream Team for building a killer website that is going to support my mission to bring holistic health and wellness to the masses worldwide. I’m a devoted fan of your work, Karen. Many thanks.”
Angela Minelli
www.WellnessWithAngela.com
I’m working with several great coaches right now with fabulous businesses. I’ll have more new coaching websites being launched in October. I can’t wait to show them to you!
Client Spotlight - Lani Muelrath’s New Site Gets 52% Opt-in Conversion Rate
Phase 1 - www.LaniMuelrath.com
On September 1, we launched a brand new opt-in page for award winning fitness expert, Lani Muelrath of Magalia, California. And the feedback and results have been very exciting.
Here are just a few of the comments received so far:
- “It’s beautiful, I like what you created. Your site is crisp and modern…”
- “Very impressive! Major credibility with the visuals, plus all the other credibility “stuff”.”
- “Really well done all around.”
- “Looking great! The opt-in page is fab and talk about a benefit rich headline - who wouldn’t want that!”
- “I think it looks great. Excellent video!”
Her results? Her opt-in rate has been over 52% on unique visitors, with over 600 visitors so far. Lani says, “The kit has been flying out the door!”
We’re working on her new Mother Lode Website (Phase 2) and will launch that in just the next few days. So if you go visit her site now, you’ll be able to experience the “before and after”. Lani and I can’t wait to show you the new version to you!
Lani’s phenomenal success comes from a winning combination of elements: she’s offering something truly irresistible with a clear marketing message to her ideal client. Also, her site delivers a professional presentation, and her credibility is very prominent. She can deliver on what she promises.
Here’s what Lani had to say…
“With my business happily growing and changing, I knew it was time to bring someone on board to assist with optimizing my offers. Enter Karen at ESS.
“Karen helped me take some of my powerful content and craft it into an amazing, irresistible opt-in offer.
“Within the first week, I’ve seen an over 52% conversion rate - and that’s from unique visitors! I can’t wait to see what happens when we launch the rest of my site.
“I have some high profile opportunities this month so we published my new opt-in offer before everything else was ready. So glad we did.
“And with Karen’s expertise, we came up with a beautiful page that is getting rave reviews. Thank you Karen!”
Lani Muelrath
www.lanimuelrath.com
www.betterbodiesforbusywomen.com
This is just one of several sites my team and I are currently working on. I can’t wait to share them all with you in the next few weeks.
Abbott & Costello Buy a Computer
After 2 weeks of tackling a variety of technical difficulties, I thought I’d share some computer humor with all of you. I love Abbott and Costello movies, and hope you enjoy this spin off of “Who’s on First?” as much as I did!
——-
Computer store: “Can I help you?”
Lou Costello: “I’m setting up an office in my den, and I’m thinking about buying a computer.”
“Mac?”
“No, the names Lou.”
“Your computer?”
“I don’t own a computer. I want to buy one.”
“Mac?”
“I told you, my name’s Lou.”
“What about Windows?”
“Why? Will it get stuffy in here?”
“Do you want a computer with Windows?”
“I don’t know. What will I see when I look in the windows?”
“Wallpaper.”
“Never mind the windows. I need a computer and software.”
“Software for Windows?”
“No. On the computer! I need something I can use to write proposals, track expenses and run my business. What have you got?”
“Office.”
“Yeah, for my office. Can you recommend anything?”
“I just did.”
“You just did what?”
“Recommend something.”
“You recommended something?”
“Yes.”
“For my office?”
“Yes.”
“OK, what did you recommend for my office?”
“Office.”
“Yes, for my office!”
“I recommend Office with Windows.”
“I already have an office and it has windows! OK, lets just say I’m sitting at my computer and I want to type a proposal. What do I need?”
“Word.”
“What word?”
“Word in Office.”
“The only word in office is office.”
“The Word in Office for Windows.”
“Which word in office for windows?”
“The Word you get when you click the blue W.”
“I’m going to click YOUR blue W if you don’t start with some straight answers. OK, forget that. Can I watch movies on the Internet?”
“Yes. For that you want Real One.”
“Maybe a real one, maybe a cartoon. What I watch is none of your business. Just tell me what I need!”
“Real One.”
“If it’s a long movie I also want to see reels 2, 3 and 4. Can I watch them?”
“Of course.”
“Great, with what?
“Real One.”
“OK, I’m at my computer and I want to watch a movie. What do I do?”
“You click the blue ‘1′.”
“I click the blue one what?”
“The blue ‘1′.”
“Is that different from the blue W?”
“The blue ‘1′ is Real One and the blue W is Word.”
“What word?”
“The Word in Office for Windows.”
“But there’s three words in ‘office for windows’!”
“No, just one. But its the most popular Word in the world.”
“It is?”
“Yes, but to be fair, there aren’t many other Words left. It pretty much wiped out all the other Words out there.”
“And that word is the real one?”
“Real One has nothing to do with Word. Real One isn’t even part of Office.”
“Stop! Don’t start that again. What about financial bookkeeping? Do you have anything I can track my money with?”
“Money.”
“That’s right. What do you have?”
“Money.”
“I need money to track my money?”
“It comes bundled with your computer.”
“What’s bundled to my computer?”
“Money.”
“Money comes with my computer?”
“Yes. No extra charge.”
“I get a bundle of money with my computer? How much?”
“One copy.”
“Isn’t it illegal to copy money?”
“Microsoft gave us a license to copy money.”
“They can give you a license to copy money?”
“Why not? They own it…”
——-
I got this a few years ago so I’m not sure who the original author is, or I would give them credit here. But kudos to you, whoever you are!
Client Spotlight - Colorado Business Coach Barb Wade
We’ve officially launched a brand new website for Colorado business coach Barb Wade of BarbWade.com. Barb is a 6-figure business coach for the entrepreneur mom. She specializes in helping coaches and consultants get more clients.
She’s also my business coach, and I highly recommend her.
Barb already had a thriving life and business coaching practice when we met. But she was ready to focus her services as a 6-figure business coach and needed a way to stand out online from the crowd.
We started with an in-depth look at her niche and her competition. Next, I found her online marketing “sweet spot” where she could easily outrank her competition and helped her create a plan to do it. Then we topped it all off with a Mother Lode WebsiteTM, complete with an online marketing strategy to maximize her lead generation and sales conversion.
We’re very excited with Barb’s beautiful new site. And I think you will be, too.
Take a look here: Barb Wade - Get More Clients
Barb’s site is our second website launch with our brand new site design for coaches and consultants. It’s “stylish web 2.0″ meets “cutting-edge Internet marketing,” and the feedback has been tremendous.
“Karen is a true expert on what Coaches and Consultants need…”
“Karen Brunet and the team at ESS have absolutely outdone themselves in my book. I came to them knowing I needed a new, updated website for my business. What I got was a full and comprehensive internet marketing strategy designed to get targeted traffic right to my new site — and it’s working! It truly is the Mother Lode.
I expect to be on the first page of Google very shortly when people search for the keywords relevant to my business, and I’m already attracting ideal clients who are proactively hiring me for my services. This is all a result of Karen’s direction and expertise — she even oversees the wording and strategies for my sales campaigns.
What I love most is that Karen is a true expert on what Coaches and Consultants, in particular, need to do to attract consistent, high-paying clients. Oh, and did I mention that the updated, web 2.0 site she built for me is gorgeous?”
Barb Wade
6-Figure Business Coach for the Entrepreneur-Mom
www.BarbWade.com
In case you missed our last site launch, you can see it here: Patti Schneider - Learning Disabilities Coach. You’ll see before-and-after pictures there. Patti’s site continues to rise in the search engine rankings, and her clients love the new look and feel.
If you’d also like a coaching website that combines beauty with results, contact me for a complimentary consultation. I offer a variety of packages especially for coaches and consultants. I’m here to help you get more clients and more sales more often.
Client Spotlight - New Site Design for Patti Schneider, Learning Disabilities Coach
Meet my client Patti Schneider of Schneider Centre for Learning disABILITIES Corp., www.SC4LD.com. Patti is a pioneering trail blazer - a learning disabilities success coach - who guides parents and their children from overwhelm to empowered. I was thrilled with the opportunity to help her with this tremendously valuable service.
When I first met Patti during a complimentary consultation session, I knew that my Mother Lode WebsiteTM Package was exactly what she needed to create an online presence that would attract clients in a powerful way.
A Little Background
Those of you following my newsletter for a few months know that my team and I have been following the major shifts in website design and layout that have happened in 2010. Our challenge was to create websites for coaches and consultants that were both visually attractive AND used the latest in Internet marketing strategy.
Until now, you could get one or the other - beauty or results - but you rarely got both. Even worse, most coaching/consulting websites either have an outdated look (pre 2009), use dated marketing strategies, like a “Who Do I Work With” page, or use a standard blog layout as their home page - Yuk!
My team and I wanted more for our clients. We wanted “stylish web 2.0″ to meet “cutting-edge Internet marketing,” and I believe we’ve succeeded with the new line of sites we’re creating now. Patti’s site is the first of several that I am able to unveil for you today.
Back to Patti’s Story
Patti wanted a site with a web 2.0 look that was clean and uncluttered. It also needed to incorporate her new branding, the latest in SEO techniques, and effective Internet marketing strategy. She wanted a site that would be irresistible to her niche and attract her ideal clients.
Here are images of her site before and after.
SC4LD.com Before
SC4LD.com After
Patti says this about her new site:
“I went from having a static, online brochure to an interactive website with a solid online marketing strategy. It’s not only beautiful; it’s exactly what I wanted.
“Karen is a wonderful combination of online marketing consultant and coach. While I occasionally ventured outside of my comfort zone during the process, she provided me with the exact support I needed to take me to the next level - always offering me a way forward.”
If you’d also like a coaching website that combines beauty with results, contact me for a complimentary consultation. I offer a variety of packages especially for coaches and consultants. I’m here to help you get more clients and more sales more often.
Marketing for Coaches – What the Super Bowl Can Teach Us about Beating the Competition
Are you ready to compete in the Super Bowl of online marketing? Can your coaching or consulting web site compete against the “big boys” in your niche?
Last night, the Saints won the Super Bowl for the first time, even though the Colts were favored to win. I’m not a football expert by any means. But as I watched the game, it appeared to me that the Colts were actually playing better as a team than the Saints, especially at the beginning of the game. But the Saints won.
Imagine starting your own football team and immediately entering in competition against either the Saints or the Colts. Well, when you decide to market online, you’re essentially competing against the Super Bowl winners in your niche, not the local high school football team.
Your competition may include sites with a page rank of 5, 6, or 7 - sites with tens of thousands of backlinks and thousands of pages. But before you run off the field in terror, remember this lesson from the Saints and Colts game…
Just because the competition is bigger or more experienced doesn’t mean you can’t beat them. It does mean that you’re going to have to do things differently and play smarter.
That’s where a Mother Lode WebsiteTM can give you an advantage - it’s different and it’s smarter. It uses the latest in cutting-edge marketing technology, white-hat SEO techniques, and Internet marketing strategy. And our step-by-step consulting services help you find your prospects online and reach them with irresistible products and services.
Get your free 7-part audio course “How to Mine More Wealth and Clients with Your Website” on the left to find out how you, too, can enter the Super Bowl of online marketing and win.
Coach Marketing Secrets - Shopping Cart Mistake #5 That Will Kill Your Sales
Mistake #5 - Not having a secure checkout page
It doesn’t matter how secure you know your checkout page is. If at any point your customer starts to feel insecure about the purchase, they won’t buy.
You can do everything else right. But if you mess up here, you’ve lost the sale.
Here are simple things you can include to create a secure purchasing environment for your clients:
- Include your company logo, name, and header graphic on the shopping cart pages.
- Include gold lock images on your website and on the checkout page.
- Use a SSL certificate so a secure lock image appears within the browser window.
- Make sure all the cart and checkout pages have “https://” in the URL.
- Confirm their purchasing decision on the checkout page. Include text or image information that reminds them of the benefits they will receive with the product or service.
Go through the checkout process using Internet Explorer and Firefox. See if any security warnings pop up during the checkout process, especially warnings about your SSL security certificate. Those can kill your sales faster than a New York minute.
Action Step: Read the rest of this entry »
