Help! I Don’t Know What to Write - Part 4 of 4
Here we are in the final part of generating unlimited ideas and content for your article writing. As a service professional who is an expert in your field, you will love how easy this is to do and how powerful it is at helping you.
Step 3. Go deep like an ocean, not shallow like a pond.
Most people run out of things to write about because they keep their writing on a superficial level. After all, articles are only 300-800 words long. There’s only so much you can say on a subject with that kind of a limit.
The secret to always having something to write about is to go in-depth on a topic that is extremely narrow.
For example, you might write an article titled, “How to Organize Your Home in 15 Minutes A Day.” This would be a broad topic article that would give some general tips anyone could use.
On the other hand, if you were going to write in-depth, the article might have a title like “Organize Your Tool Box in 15 Minutes and Never Lose Another Tool Again.”
How many in-depth articles on home organization do you suppose an expert could write? Think about all the rooms in a home and the different closets, drawers, and furniture in each room. There are hundreds of articles on this topic alone.
Don’t be concerned about repetition. Why? Because what you see as repetition, others see as reinforcement.
Yes, they may go through the same steps whether they organize their bathroom drawer or kitchen drawer. But the items they organize in the drawer will be different.
The person who needs help won’t mind if some of the same information is in more than one article. In fact, they will appreciate it. Most people need repetition whenever learning a new topic or skill.
Look at the topic list you just created in step 2. Make a hierarchy list so you can clearly see the different levels of depth that you can write about. Using the above example, the list might look like this:
1. Organize home and yard
2. Organize home
3. Organize garage
4. Organize garage storage
5. Organize garage tool box
Think about how you can apply this to the topic list you just created in step 2 of this exercise. Start writing down ideas for your articles.
Here’s a tip. Don’t worry about coming up with catchy titles for the articles when making your list. That can be done later. For now, just make a list of all the in-depth topics you can discuss or questions you can easily answer.
And the next time you find yourself thinking, “Help! I Don’t Know What to Write,” just pull out your list and answer one of the questions. It’s that simple. When you finish the first list, do the exercise over again and start a new list.
If you’ve found this article helpful, please leave a comment and let me know. Or send a tweet and let others know as well.
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- Help! I Don’t Know What to Write - Part 1 of 4 Have you ever been struck with writer’s block when it came time to write another blog post or article? ...
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