Online Marketing
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You need more than a buy now button to your webpage in order to make sales online. There’s an entire buying psychology going through your client’s mind during their online shopping experience.
When you understand the psychology, your checkout process flows naturally and smoothly. When you ignore it, customers abandon their shopping carts and leave in [...]
Coach Marketing Secrets - Shopping Cart Mistake #2 That Will Kill Your Sales
For your online coaching business to succeed, you need to be able to convert website visitors into sales. Website traffic is great, and we all want lots of it. But without sales, you don’t have a business - you have a hobby.
Here is mistake #2 that I see coaches and consultant make with their shopping [...]
Coach Marketing Secrets - Shopping Cart Mistake #1 That Will Kill Your Sales
Do you know the 5 biggest mistakes coaches and consultants make with their shopping cart that kills their internet sales? You will once you read this series.
If you’re making any of these mistakes, just follow my simple recommendations, and you’ll definitely see an improvement in your sales conversion.
Mistake #1 - Accepting only one or two [...]
If Coaches Ruled the World…
What if coaches ruled the world? What would that look like?
Here’s my favorite response from a contest Milana Leshinsky held asking that very question.
Being a web consultant for coaches and consultants, I just nodded my head and laughed when I read it.
“Presidential elections would take place via Twitter and Facebook and everyone would have access [...]
New FTC Rules and Guidelines – Do You Need to Delete Old Testimonials?
In light of the new FTC rules, do you need to delete old testimonials? There was a lot of concern about this issue when the new guidelines were announced.
Quick Recap: Part of the new FTC rules stated that any testimonials used should reflect the current opinion of the person giving the testimonial. The important word [...]
Websites for Coaches – Get High Ranking in Google for Your City Keyword
After our recent SEO for Coaches class, I got this great question from Allison. It’s about gettting high ranking in Google for a city other than the one you live in.
“I just finished the SEO call for the second time. I realized that one of my issues is that my pilates studio is located in [...]
New FTC Rules and Guidelines – Use Your Own Results for a Testimonial
Do the same rules about “typical results” that apply to customer testimonials also apply when stating your own results?
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland that addresses this question.
First a quick recap. If you have a client who gets phenomenal results with your program - results [...]
Websites for Coaches - Easy Keyword Strategies to Attract Clients and Get High Ranking in Google
This is a great question from Sheri following our recent SEO for Coaches class. It’s about an easy, little known strategy you can use with keywords and keyword phrases to attract clients AND get high ranking in Google at the same time.
“I found the keyword “alkaline water health” and liked the search volume of 880. [...]
