Online Marketing
« Previous Entries Next Entries »New FTC Rules and Guidelines – Using Typical Results in Testimonials
The FTC is very concerned about typical results used in testimonials. Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland.
As a general guideline, the FTC recommends that you avoid using testimonials that are an extreme example instead of those that are closer to typical.
The great tip I got [...]
Websites for Coaches – Capitals, Underscores, and Dashes with Keywords for High Ranking in Google
Here are a couple more questions I received following our recent SEO for Coaches class.
It’s about using capital letters, dashes, and underscores in keywords.
It’s another great tip to help you get high ranking in Google.
“Are the Google word searches case sensitive? In other words does it matter if I use capital or lower case letters [...]
New FTC Rules and Guidelines – How Does This Apply to Advertising?
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland. It’s regarding advertising and affiliate disclosures.
FTC guidelines still apply to advertising just as they always have. But from what I gathered during the interview, you don’t need to put an affiliate disclosure on advertising if it clearly looks like [...]
Websites for Coaches – Get High Ranking in Google for Keywords in Meta Tags
Sheri had 2 questions about web page meta tags following our recent SEO for Coaches class. I know you will all benefit from these great Q & A’s on our websites for coaches series.
If I have specific words in the meta tags do I have to have those same exact words in my copy?
Answer:
If you [...]
New FTC Rules and Guidelines – Affiliate Disclosures are More Strict than You Thought
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland. It’s regarding affiliate disclosures.
This issue applies to anyone who uses an affiliate link to promote a product. And that includes almost everyone who reads my newsletter.
Jim Edwards asked if adding the words “Disclosure: Compensated Affiliate” near an affiliate link [...]
Websites for Coaches – How to Use Keywords in Titles to Attract Clients
Audrey sends this question following our recent SEO for Coaches class.
When you’re using your keywords in all your online materials, how do you get around every article you write and every webpage you have etc. etc. all having virtually the same title?
So for example, if my good keyword phrase is “natural nutrition” or “nutritionist Toronto” [...]
New FTC Rules and Guidelines – The Death of Affiliate Programs Has Been Exaggerated But Not By Much
I thought I was almost ready for the new FTC guidelines that go into effect on Dec. 1, 2009 until I listened to an interview between internet marketer, Jim Edwards, and Mr. Rich Cleveland, Assistant Deputy at the FTC.
After listening to it and taking notes, I realized that I needed to make more changes [...]
Websites for Coaches – The Cost of Doing It Yourself verses Hiring a Web Designer
Heather sends us this question following our recent SEO for Coaches class.
I designed my site on Homestead and am still working on it. Needless to say I do want to get a Wordpress.org based site because of what I’ve learned the last year. But after putting endless hours into the existing site, I haven’t been [...]
