Online Marketing Services for Coaches, Consultants, Trainers and Service Entrepreneurs

Attract Clients – Why Use a WordPress Blog

By Karen Brunet | April 11, 2009

WordPress blogs are a very effective way to attract clients because they allow you to quickly and easily establish your expertise and credibility.

There are 2 things about a WordPress blog that give it a huge advantage over a traditional HTML website.

1. It’s super easy to publish your articles and content. You won’t need a webmaster to program a webpage for each of your articles.

You can add content to a blog as easily as you write and send email messages to your friends. It’s called creating a blog post. And each blog post you make becomes a webpage on your site.

No special technical knowledge is needed. With just a few minutes of training, you can start publishing your content, building credibility, and attracting your ideal client.

You’ll also be able to easily organize your articles into categories so your prospects can quickly find information on the topics they most want to know about. They won’t have to scroll through 50 different articles to find the five on “Marketing” that you have available.

And WordPress does all the organizing for you. All you have to do is tell it which category to put your article in when you post it to your blog.

2. It easier for clients to find you and learn about your expertise.

It’s important to publish often and regularly in order to attract clients and establish yourself as an expert. And the more content you publish in your blog, the higher you’ll be ranked in the search engines for your keywords.

While this applies to both blogs and HTML sites, the BIG difference is that my blog posts are usually indexed by Google in less than 24 hours. My HTML website pages may take a little longer.

And the faster your content is indexed by the search engines, the sooner you’ll attract clients to your website.

For more tips on how to make it easy for clients to find your blog in the search engines, see my article in this series, “Attract Clients – 5 Ways to Make It Easy for Clients to Find You in the Search Engines.”

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