Lead Generation – Make Your Offer Irresistible to Your Ideal Client
Is your website generating all the leads you can handle?
If not, you’ll want to have an opt-in box on your website that collects names and email addresses in exchange for a free offer, such as a report, checklist, or audio.
These opt-in boxes allow you to automate your lead generation so that you’re building a list of highly qualified prospects 24 hours a day, 7 days a week.
The large majority of websites online today don’t do this, or they don’t do it well. As a result, I often hear coaches and consultants say, “No one is signing up for my free offer. How can I build my list faster?”
In this lead generation article series, I want to give you several easy tips you can use to get more highly qualified prospects faster and easier.
In a previous article, I discussed the importance of clearly defining your ideal client.
The tip in this article follows up on that and focuses on the offer itself.
Tip - Make Your Offer Irresistible to Your Ideal Client
Be certain that your free offer is something your ideal client really wants. I know that sounds obvious, but you’d be amazed at how many sites get this wrong.
As a coach or consultant, you are an expert in your topic, and you know exactly what your client needs. But do you know what they “want” when they visit your site?
You see, “want” and “need” isn’t the same thing. People buy what they “want,” not necessarily what they “need.”
If you want to attract highly qualified prospects in droves, you need to give them exactly what they are looking for when they visit your site. That is my definition of an irresistible offer.
It’s not good enough to have an offer that only relates to your topic or applies to your ideal client. If it’s not what they want at the moment, it won’t be irresistible.
For example, offer dog leash training to a dog owner who wants their dog to heel. Offer dog behavior training to a dog owner who is looking for a way to get their dog to stop barking.
Yes, both prospects are dog owners, but they have different wants and needs.
When you can clearly define who your ideal client is, you will also know what they want most. Create an irresistible offer that gives them exactly what they are looking for, and you won’t have any trouble generating unlimited leads with your website.
And if you haven’t yet decided who your ideal client is, be sure to read my article Know Your Ideal Client. It’s part of the lead generation article series, and you’ll find some great tips to help you get started.
If you liked that tip, you’ll love the next one, too. It’s titled, “Lead Generation - Attract Your Ideal Client to Your Website, Not Just a Warm Body.” Be sure to check it out.
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