Attract Clients – Using a WordPress Blog to Build Credibility
Client attraction is the result of visibility and credibility. Your ideal client has to know that you exist (visibility) and that you have exactly what they want and need (credibility).
The most effective way to do both is to write and publish a book, preferably a best seller. But if you are a service professional and that isn’t an option for you right now, I have another very effective solution that I think you’re going to like.
Establish your credibility quickly and inexpensively with a WordPress blog.
Years ago, blogs were just online journals. But today it’s often difficult to tell the difference between a blog and a traditional website. Blogs have come a long way in the last 5 years.
Versatile: WordPress Blogs allow you to quickly and easily publish your expertise online in a variety of ways. You can write articles, publish recorded teleseminars or interviews, or even include video presentations.
Each time you publish content on a blog, you tell your ideal client that you are an expert at what you do and have the solutions they are looking for. And that builds relationships and credibility.
Fast: Getting published in a printed magazine can take months. But when you publish your expertise on a blog, the information is instantly available to people all over the world.
Also, getting a traditional book published can take months or years. Writing articles, on the other hand, is a quicker and easier way to establish your credibility.
Leverage: Publishing your content on your blog is just the first step. You can continue to attract clients and build credibility by repurposing your content in other ways.
You can publish your articles to article directories or other websites. Your audios and videos can be uploaded to media sites, like YouTube or iTunes.
You can combine several related articles and create a book, how-to course, workbook, or report. Or you could use the article as material for a live presentation.
Let your blog be a quick and easy way to gain visibility and credibility in your overall marketing plan. You will be amazed at how effective it will be at attracting your ideal client.
Want a quick and easy way to build credibility, publish your expertise, leverage your content, and attract more clients? Let me show you a how with an Online Presence Strategy Session today.
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