Online Marketing Services for Coaches, Consultants, Trainers and Service Entrepreneurs

Coach Marketing Secrets - Shopping Cart Mistake #1 That Will Kill Your Sales

By Karen Brunet | January 14, 2010

Do you know the 5 biggest mistakes coaches and consultants make with their shopping cart that kills their internet sales?  You will once you read this series.

If you’re making any of these mistakes, just follow my simple recommendations, and you’ll definitely see an improvement in your sales conversion.

Mistake #1 - Accepting only one or two forms of payment

The more forms of payment you will accept, the more sales you will make.  I remember one instance when I really wanted to purchase a higher priced product, but the trainer couldn’t process my American Express, only VISA and MasterCard.  He loss that sale.

Now, I’m not suggesting that you start accepting chickens or bushels of apples in exchange for your products or services.  But you could offer any of the following:

  • Multiple debit and credit cards: VISA, MasterCard, American Express, and Discover
  • PayPal (Many people consider their PayPal balance disposable income and PayPal is trusted worldwide thanks to eBay.com.)
  • Checks that can be mailed to your business address (Not everyone likes using a credit card.)
  • Monthly payment plans (If you offer a 90 day guarantee on your products, why not offer two monthly payments as an option?)

shoppingcartqueensealofapproval1120In our next article, I’ll share mistake #2: not streamlining the checkout process.

About Karen: Karen Brunet is an award winning web designer and a “Shopping Cart Queen Certified” service provider and Shopping Cart Secrets member. She provides PayPal and 1ShoppingCart expert services to coaches and consultants.

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