Online Marketing Services for Coaches, Consultants, Trainers and Service Entrepreneurs

Email Marketing – Are Your Prospects Getting Your Messages?

By Karen Brunet | March 27, 2009

5 critical features to look for in an Email Service Provider

To attract your ideal clients, it is critical to have a great follow-up system in place. That includes a series of emails with a great subject line, compelling message that people want to read, and using the right technology to deliver your messages.

This article focuses on what I consider to be the most critical element in the process – the technology.

Why? Because the technology you use will have a big impact on whether or not your email gets banished to the sp’m box or blocked by today’s aggressive filters. It is the weakest link in the chain.

Remember your ideal client has to actually get your message before they can read it.

Read the rest of this article >>

Email Marketing – #2 Autoresponders That Work Today’s aggressive email filters make mass email deliverability very difficult, even when sending legitimate email to your leads and clients....
Email Marketing – #6 Using an Autoresponder on Your Server One of the first autoresponders I started using in 2005 was Autoresponse Plus. This is licensed software that resides on...
Email Marketing – #1 Not All Autoresponders Are Equal I get asked a lot of questions from clients about autoresponders. Usually they want to know what I think of...
Email Marketing – #4 Why I love AWeber When people ask me what email service provider or autoresponder I recommend, I give them 2 names. In this article,...
Email Marketing – #3 Autoresponders That Do NOT Work Before 2007, many people successfully used autoresponder software that resided on their server because it was cost effective. Some hosting...
Email Marketing – #5 Review of 1 Shopping Cart’s Autoresponder There are two email service providers I use regularly for clients. In this article, I’ll tell you about one of...
Email Marketing – #8 Put Your Follow Up System on Steroids with InfusionSoft I almost didn’t write this article for this email marketing series. Why? Because InfusionSoft is so much more than an...