Online Marketing Services for Coaches, Consultants, Trainers and Service Entrepreneurs

Email Marketing – #8 Put Your Follow Up System on Steroids with InfusionSoft

By Karen Brunet | April 3, 2009

I almost didn’t write this article for this email marketing series. Why? Because InfusionSoft is so much more than an email service provider that it seems unfair to make the comparison.

However, one of the top reasons people choose InfustionSoft is because of its awesome email marketing system and integration with the customer management and ecommerce systems.

At a monthly fee of $199 to $499, it may be a bigger investment than most small businesses are able to make. But it may be the right choice for you.

So let’s take a look at a couple of autoresponder features that InfusionSoft offers.

There is a saying, “The fortune is in the follow up.” And it’s true. Most businesses don’t become successful with a one-time sale. By following up with your prospects and customers, your business will make more sales – a lot more sales.

InfusionSoft puts your follow up system on steroids and allows you to take your autoresponder to the next level.

You can not only automate your follow up with prospects and customers, you can also follow up with your team members or employees with automated email messages and calendar tasks.

Here’s an example of a follow up system on steroids:

Someone purchases a CD from you. An email message and receipt is sent to the customer thanking them for their order.

Your fulfillment department also gets an email telling them to ship the order. Your customer service department gets an email 7 days later reminding them to give the customer a call and make sure the CD was received.

And your marketing department gets an email 30 days later reminding them to follow up with the customer by phone to offer an upsell CD to go with the first one they bought.

While it is possible to do all of this with some other autoresponder & shopping cart systems, InfusionSoft makes the process easier and smoother. And easier usually translates into more profits for your business.

If you’d like to learn more about the benefits and features InfusionSoft has to offer, I invite you to check out their “Double Your Sales 2X Guarantee” and video demos here.

And if you’re already a fan of InfusionSoft, please leave a comment about what features you like best.

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