Marketing for Coaches – What the Super Bowl Can Teach Us about Beating the Competition
Are you ready to compete in the Super Bowl of online marketing? Can your coaching or consulting web site compete against the “big boys” in your niche?
Last night, the Saints won the Super Bowl for the first time, even though the Colts were favored to win. I’m not a football expert by any means. But as I watched the game, it appeared to me that the Colts were actually playing better as a team than the Saints, especially at the beginning of the game. But the Saints won.
Imagine starting your own football team and immediately entering in competition against either the Saints or the Colts. Well, when you decide to market online, you’re essentially competing against the Super Bowl winners in your niche, not the local high school football team.
Your competition may include sites with a page rank of 5, 6, or 7 - sites with tens of thousands of backlinks and thousands of pages. But before you run off the field in terror, remember this lesson from the Saints and Colts game…
Just because the competition is bigger or more experienced doesn’t mean you can’t beat them. It does mean that you’re going to have to do things differently and play smarter.
That’s where a Mother Lode WebsiteTM can give you an advantage - it’s different and it’s smarter. It uses the latest in cutting-edge marketing technology, white-hat SEO techniques, and Internet marketing strategy. And our step-by-step consulting services help you find your prospects online and reach them with irresistible products and services.
Get your free 7-part audio course “How to Mine More Wealth and Clients with Your Website” on the left to find out how you, too, can enter the Super Bowl of online marketing and win.
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