Websites for Coaches – Capitals, Underscores, and Dashes with Keywords for High Ranking in Google
Here are a couple more questions I received following our recent SEO for Coaches class.
It’s about using capital letters, dashes, and underscores in keywords.
It’s another great tip to help you get high ranking in Google.
“Are the Google word searches case sensitive? In other words does it matter if I use capital or lower case letters in my copy and meta tags?”
Answer:
I haven’t seen any evidence that it matters one way or another. Just go to Google and type in a keyword with capital letters and without. You will see that you get the same search results.
Follow up question:
“When naming my webpages is it better to put an underscore between key words or does it not matter. For example, should I change www.theflowdoctor.com/ionizedwater.html to www.theflowdoctor.com/ionized_water.html?”
Answer:
Dashes “-” and underscores “_” don’t seem to affect Google’s scoring. So for SEO purposes, either works.
However, I avoid using underscores and here is why. The underscore gets hidden in a hyperlink. So ionized_water.html becomes ionized_water.html.
Many people who are non-technical may see the URL (in a printout or email) and try to type it into a browser. Then they try to put a “space” instead of an underscore “_”, and when they do that, they get an error that the page cannot be found.
On the other hand, I use dashes “-” all the time, especially in my blog posts URL titles. The dashes help make the long names easier for people to read. And the search engines don’t seem to care either way. So it’s a win-win.
To your success,
Karen Brunet
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