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Websites for Coaches - Easy Keyword Strategies to Attract Clients and Get High Ranking in Google

By Karen Brunet | December 9, 2009

This is a great question from Sheri following our recent SEO for Coaches class. It’s about an easy, little known strategy you can use with keywords and keyword phrases to attract clients AND get high ranking in Google at the same time.

“I found the keyword “alkaline water health” and liked the search volume of 880. Do I need to have those exact words without any words in between in my copy? Or can I have something like “alkaline water is good for your health”?”

Answer:

The answer is you want BOTH.

Remember what I said in the tele-class about not reinventing the wheel. Use the keywords exactly as you see them. Here’s why. “Alkaline water health” had a search volume of 880. But “alkaline water” is a different keyword so its search volume will be different.

If you are targeting your webpage for “alkaline water health,” then be sure to include that keyword “as is” in your webpage meta tags and web copy.

At the same time, you also want to use “alkaline water is good for your health” - and any other word combinations and synonyms - throughout your web copy. This will show the search engines that your website really is about “Alkaline Water Health” just like you said in your webpage meta tags.

By the way this, same guideline applies when writing articles as well. Use the keyword in the title and the body of the article. But also include lots of related keywords and synonyms in the article body as well.

To your success,

Karen Brunet

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