Websites for Coaches – Get High Ranking in Google for Your City Keyword
After our recent SEO for Coaches class, I got this great question from Allison. It’s about gettting high ranking in Google for a city other than the one you live in.
“I just finished the SEO call for the second time. I realized that one of my issues is that my pilates studio is located in Mechanicsburg, PA. This is a suburb of Harrisburg, PA (the state capital). I am at the top of page one in Google for Mechanicsburg Pilates. What can I do to get high ranking in Google for Harrisburg? Since the two towns touch, I would expect about half of my clients to search for Harrisburg and not Mechanicsburg Pilates.”
Answer:
That is a really good question. As coaches and consultants, we can often live anywhere and don’t necessarily have to live in a big city. On the other hand, our clients are often searching for our services online under the “big city” name and not our little suburb.
This is especially a problem for people living in metropolitan areas, like Chicago and Los Angeles, where your city is now a part of the whole area known by one name. But your mailing or street address is still the smaller suburb.
So what do you do? Here are a few strategies to help.
I took a quick peek at your site and HTML code. The only place I saw “Harrisburg” was in the description meta tag - way at the end.
So here’s what you want to do.
- Go through your page title, keyword meta tag, description meta tag, and web copy. Everywhere you see “Mechanicsburg,” find a way to add “Harrisburg” close to it: in front of, behind, above, or below.
- Use “Harrisburg Pilates” as an anchor text link in your web copy and on other sites that link to yours.
- Find ways to put “Mechanicsburg Pilates” and “Harrisburg Pilates” everywhere on your site that makes sense.
- Next, resubmit your sitemap to Google and give them about a week to come and re-index your site. If you had a WP blog, this would be done automatically and much faster. But you have an HTML site so it will take longer.
Another suggestion is to find online local business directories and add your company’s information. But if you want to rank for Harrisburg, you will usually need to have a street mailing address in Harrisburg.
Check in Google where you are indexed for “Harrisburg Pilates” right now in the top 500 results. Then check again in 1 week and again in 2 weeks to see how high you have advanced.
Let me know what happens.
If this tip has been helpful for you, please leave a comment and let us know.
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