New FTC Rules and Guidelines – How Does This Apply to Advertising?

Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland.  It’s regarding advertising and affiliate disclosures.

FTC guidelines still apply to advertising just as they always have.  But from what I gathered during the interview, you don’t need to put an affiliate disclosure on advertising if it clearly looks like [...]

New FTC Rules and Guidelines – Affiliate Disclosures are More Strict than You Thought

Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland.  It’s regarding affiliate disclosures.
This issue applies to anyone who uses an affiliate link to promote a product.  And that includes almost everyone who reads my newsletter.
Jim Edwards asked if adding the words “Disclosure: Compensated Affiliate” near an affiliate link [...]

New FTC Rules and Guidelines – The Death of Affiliate Programs Has Been Exaggerated But Not By Much

I thought I was almost ready for the new FTC guidelines that go into effect on Dec. 1, 2009 until I listened to an interview between internet marketer, Jim Edwards, and Mr. Rich Cleveland, Assistant Deputy at the FTC.
After listening to it and taking notes, I realized that I needed to make more changes [...]

New FTC Rules and Guidelines – When to Use “Material Connection” Disclosures

The FTC has announced some major changes to their advertising rules regarding testimonials and endorsements.  And one of the biggest changes has to do with the importance of disclosing any “material connection” between the advertiser and the endorser.
In this article we’ll look at how this applies to coaches and consultants and give you a better [...]

New FTC Rules and Guidelines – Why Do I Need Legal Statements On My Website?

Linda Joseph and I had an incredible teleseminar Thursday night about the new FTC rules and guidelines.  If you were with us live on the call, you know that it was 1 hour packed with lots of strategies and tips to help you understand what the new rules were all about.
If you weren’t able to [...]