New FTC Rules and Guidelines – Do You Need to Delete Old Testimonials?
In light of the new FTC rules, do you need to delete old testimonials? There was a lot of concern about this issue when the new guidelines were announced.
Quick Recap: Part of the new FTC rules stated that any testimonials used should reflect the current opinion of the person giving the testimonial. The important word [...]
New FTC Rules and Guidelines – Use Your Own Results for a Testimonial
Do the same rules about “typical results” that apply to customer testimonials also apply when stating your own results?
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland that addresses this question.
First a quick recap. If you have a client who gets phenomenal results with your program - results [...]
New FTC Rules and Guidelines – Using Typical Results in Testimonials
The FTC is very concerned about typical results used in testimonials. Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland.
As a general guideline, the FTC recommends that you avoid using testimonials that are an extreme example instead of those that are closer to typical.
The great tip I got [...]
New FTC Rules and Guidelines – How Does This Apply to Advertising?
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland. It’s regarding advertising and affiliate disclosures.
FTC guidelines still apply to advertising just as they always have. But from what I gathered during the interview, you don’t need to put an affiliate disclosure on advertising if it clearly looks like [...]
New FTC Rules and Guidelines – Affiliate Disclosures are More Strict than You Thought
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland. It’s regarding affiliate disclosures.
This issue applies to anyone who uses an affiliate link to promote a product. And that includes almost everyone who reads my newsletter.
Jim Edwards asked if adding the words “Disclosure: Compensated Affiliate” near an affiliate link [...]
New FTC Rules and Guidelines – The Death of Affiliate Programs Has Been Exaggerated But Not By Much
I thought I was almost ready for the new FTC guidelines that go into effect on Dec. 1, 2009 until I listened to an interview between internet marketer, Jim Edwards, and Mr. Rich Cleveland, Assistant Deputy at the FTC.
After listening to it and taking notes, I realized that I needed to make more changes [...]
New FTC Rules and Guidelines – When to Use “Material Connection” Disclosures
The FTC has announced some major changes to their advertising rules regarding testimonials and endorsements. And one of the biggest changes has to do with the importance of disclosing any “material connection” between the advertiser and the endorser.
In this article we’ll look at how this applies to coaches and consultants and give you a better [...]
New FTC Rules and Guidelines – The Problem with the New Testimonial Rules
One of the FTC examples covered during our recent teleseminar on the new FTC rules and guidelines concerned the new “expected results” guidelines for testimonials.
I thought the example read and discussed during the call was a good model. But it still leaves a lot of unanswered questions for some about what qualifies as “expected results.”
In [...]
