Build Your List - The Real Reasons People Unsubscribe…And What You Can Do About It

I’m often asked, “What is a good conversion rate for a website?” and “What is a reasonable unsubscribe rate for my lists?”  It’s important to have a great conversion rate for your free-offer.  That’s how you build your list quickly.
But you also need a great retention rate.  That’s important to making money with your list.  [...]

Client Spotlight - Lani Muelrath’s New Site Gets 52% Opt-in Conversion Rate

Phase 1 - www.LaniMuelrath.com
On September 1, we launched a brand new opt-in page for award winning fitness expert, Lani Muelrath of Magalia, California.  And the feedback and results have been very exciting.
Here are just a few of the comments received so far:

“It’s beautiful, I like what you created. Your site is crisp and modern…”
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How to Build Your List with Winning Opt-in Pages

Opt-in pages are a great way to build your list. But they aren’t the right choice for every site.
If you’ve been wondering whether or not you need an opt-in page, read on to learn what an opt-in page is, when you want to use one for effective list building, and how to get maximum [...]