Client Spotlight - Small Business Coach Kim Kirmmse Toth

NEW Mother Lode WebsiteTM Launch for Kim Kirmmse Toth - PostiveAgingInc.com
On October 1, we launched Kim’s brand new Mother Lode WebsiteTM for Positive Aging Inc.  Kim is a small business coach especially for women over 50 who want to start or grow a thriving coaching practice.
Kim had 2 sites when we met - one on [...]

Client Spotlight - Angela Minelli, Holistic Health and Wellness Coach

Phase 2 - Mother Lode Website Launch for Angela Minelli - WellnessWithAngela.com
You may remember my client, Angela Minelli, from my May 2010 newsletter.  She’s a holistic health and wellness coach who reported aconversion rate of over 20% on the email campaign - and got about 10 times more appointment requests - after coaching with [...]

Client Spotlight - Lani Muelrath’s New Site Gets 52% Opt-in Conversion Rate

Phase 1 - www.LaniMuelrath.com
On September 1, we launched a brand new opt-in page for award winning fitness expert, Lani Muelrath of Magalia, California.  And the feedback and results have been very exciting.
Here are just a few of the comments received so far:

“It’s beautiful, I like what you created. Your site is crisp and modern…”
[...]

New FTC Rules and Guidelines – Do You Need to Delete Old Testimonials?

In light of the new FTC rules, do you need to delete old testimonials?  There was a lot of concern about this issue when the new guidelines were announced.
Quick Recap: Part of the new FTC rules stated that any testimonials used should reflect the current opinion of the person giving the testimonial.  The important word [...]

New FTC Rules and Guidelines – Use Your Own Results for a Testimonial

Do the same rules about “typical results” that apply to customer testimonials also apply when stating your own results?
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland that addresses this question.
First a quick recap.  If you have a client who gets phenomenal results with your program - results [...]

New FTC Rules and Guidelines – Using Typical Results in Testimonials

The FTC is very concerned about typical results used in testimonials.  Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland.
As a general guideline, the FTC recommends that you avoid using testimonials that are an extreme example instead of those that are closer to typical.
The great tip I got [...]

New FTC Rules and Guidelines – The Problem with the New Testimonial Rules

One of the FTC examples covered during our recent teleseminar on the new FTC rules and guidelines concerned the new “expected results” guidelines for testimonials.
I thought the example read and discussed during the call was a good model.  But it still leaves a lot of unanswered questions for some about what qualifies as “expected results.”
In [...]