New FTC Rules and Guidelines – Do You Need to Delete Old Testimonials?

In light of the new FTC rules, do you need to delete old testimonials?  There was a lot of concern about this issue when the new guidelines were announced.
Quick Recap: Part of the new FTC rules stated that any testimonials used should reflect the current opinion of the person giving the testimonial.  The important word [...]

New FTC Rules and Guidelines – Use Your Own Results for a Testimonial

Do the same rules about “typical results” that apply to customer testimonials also apply when stating your own results?
Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland that addresses this question.
First a quick recap.  If you have a client who gets phenomenal results with your program - results [...]

New FTC Rules and Guidelines – Using Typical Results in Testimonials

The FTC is very concerned about typical results used in testimonials.  Here’s another highlight from the interview between Jim Edwards and FTC assistant deputy, Mr. Rich Cleveland.
As a general guideline, the FTC recommends that you avoid using testimonials that are an extreme example instead of those that are closer to typical.
The great tip I got [...]

New FTC Rules and Guidelines – The Problem with the New Testimonial Rules

One of the FTC examples covered during our recent teleseminar on the new FTC rules and guidelines concerned the new “expected results” guidelines for testimonials.
I thought the example read and discussed during the call was a good model.  But it still leaves a lot of unanswered questions for some about what qualifies as “expected results.”
In [...]